Ever read or hear something that you back fully, and you’re ready to hop on that wagon and follow that business/brand anywhere because what they had to say resonated with you so much you were immediately impressed and wanted to know everything about that business/brand? How would you feel if all you knew and thought was a bunch of blarney in the end? This is an example of how I feel about certain social media professionals.
If you have a social media company, and all you talk about is how being ‘social’ is one of the major components in relationship and brand building, then why aren’t you doing just that? I don’t want to hear any excuses- if someone comments, replies, or sends a message through any social media channel they at least deserve a response within 24 hours (as long as it’s not spam or automated…those deserve to be ignored & sometimes deleted depending on the circumstance).
If big Social Media names such as Brian Solis, Seth Godin, and Gary Vaynerchuk have time to answer their plethora of followers and fans- you have time to respond to yours. Get it together! Whether you are an entrepreneur, small to mid-size business, or a large corporation people want to see that you are engaging and reacting with your customers. It’s that simple!
Thanks for your time, and please let me know what your thoughts are on this topic in the comment section.